Collaboration with graphic designer Yossi Abodi. A joint project by Shenkar

College of Engineering, Design and Art and Wharton University of Pennsylvania.


Inspired by an interview with two African artists  Sunny Dolat and Jim Chuchu (see "Inspiration") we created a brand, giving voice to experimental design and art in Africa. The brand is rooted in 5 values which align with 5 traditional African icons: Intelligence, Knowledge, Emancipation, Courage and Universality. We named it 'WE ARE NOT' in response to the superficiality of the African trend.


I disassembled African icons from their ancient form and extracted a more abstract and contemporary configuration.